Anti-conformist by nature, over the course of years Pomellato has always declared its identity through its advertising image: a kaleidoscope of independence, strength and inclusivity, with the woman and her personality at the center. Historically, Pomellato has achieved its role as a trendsetter in this sector by crafting its campaigns through photographers of the caliber of Helmut Newton, Gian Paolo Barbieri, Michel Comte, Paolo Roversi, Javier Vallhonrat, Sølve Sundsbø, Jean-Baptiste Mondino, Mert & Marcus, Peter Lindbergh, Cass Bird and Gian Paolo Sgura.